About us

MINIANI is a fashion platform and shopping website that exposes young audiences to the fascinating world of fashion and fashion design. We do it with a well-thought-through methodology, utilising high-quality DIY kits of self-design fashion styles. The DIY kits are suitable for children and teenagers aged 7-16 depending on the specific kit theme.

The kits are made for self-handcrafting and provide an opportunity to experience the world of fashion design.

MINIANI creator, Hadas Demb Shoef, has a long career in fashion including a fashion design university degree and 25 years of fashion career as a TV stylist, fashion designer, and senior fashion journalist. We believe that her long experience and vast knowledge will assist young children and teenagers in exploring the exciting realm of fashion. Hadas is passionate about teaching the younger generation the deep meaning of fashion and aesthetics. MINIANI is the first-ever attempt to make it accessible for the young age group.

MINIANI is a Perth-based business. We are proud to say that the kits are Australian-made.  The inspirations for the kits were gathered while walking around the local parks, meeting beautiful dogs and dog owners, and watching kids and families playing together. We believe that DIY kits, that combine learning the basics of hand-sewing with creating fashion styles for pets or dolls, could be a fun activity for children and adults. Our kits suit individuals but at the same time are also suitable for kids and adults. The box is designed with a handle for comfortable carrying it around inside and outside the house.

At MINIANI we care about our planet. We want to help in creating an eco-friendly fashion. We use natural and recyclable products and limit the use of plastics. Everything you find in our kits is recyclable and reusable, including the box it comes in. We hope that when you want to make further creations, you will use an old shirt or tea towel instead of buying new fabrics and materials.